About Normal Modes
We're passionate about a good user experience.
Normal Modes helps businesses increase revenues and reduce costs by simplifying their interactions with customers over the internet. Simple, easy-to-follow business processes increase conversion rates, lower support costs, and enhance brand image. We use the latest techniques in user experience strategy, including eye-tracking heatmap analysis, to identify "blind spots" and bottlenecks that lead to customer confusion. At Normal Modes, we believe good business is a good user experience.
Based in Houston, Texas, we work with clients locally and throughout the U.S.
Interested in working with us? Find out about job opportunities.
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Angela Schmeidel Randall, Founder & CEO
Angela Schmeidel Randall is Founder & CEO of Normal Modes LLC. She is also a Co-Founder and Principal of Schmeidel Randall, LLC, a consulting practice that provides biotech entrepreneurship guidance to small companies. She has the best careers in 2009, according to U.S. News & World Report.
In 1997, by great providence, she fell into a job doing web development work at a growing financial services company. The experience remains one of the best things that's ever happened to her. She loves the web. She's passionate about great end-to-end customer experiences — ones that aren't limited to the web, but integrate the web into the real world.
Later she continued honing her craft by working for a university, a major airline, and a futures trading firm. Her most rewarding career experience was working on the year-long, end-to-end redesign of Continental Airlines' website in 2006 & 2007. A member of the user experience team, she focused on creating user-centered designs for My Account, OnePass Rewards system, and the hotel and car booking engines. She feel in love with eye tracking and usability testing during the same time.
Having spent much of her adult life finishing her bachelor's, then her master's degree, she believes in life long learning in the liberal arts. In her spare time, she cooks (ask her about soup!), dabbles in photography, and explores the world.
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Email Newsletter
Our occasional emails only contain first notice of new promotions, products, and other news. We don't abuse the privilege by sharing your information with other parties. That would be a bad customer experience, and we don't believe in those.
