Tylenol PSA Ad (Everyday Usability)

Increasing the font size on your computer screen can help prevent eye strain and headaches. (With instructions for both Macs & PCs)
How novel! An ad for headache medicine that offers helpful information to avoid a common headache trigger. COMPLETE WITH DIAGRAM. For both PC users and those of us with Macs.
Simply fabulous.
My only additional comment would be on the unintended irony of the difficult to reading the “font size increasing” instruction illustrations. Between the light gray coloring and the very small font on the keys, the graphic loses some of its punch. Conversely, the text with the “helpful tip” is large, dark, and clean. The intended message – “Extra Strength TYLENOL works with your body to silence the headache pain you can’t avoid” – is in an eye catching red.
While we’re on the subject, I can provide anecdotal evidence the suggested measures, along with reading glasses, will prevent headaches from eye strain. Don’t neglect those eyes.
One Response
January 4th, 2009 at 6:16 pm
[...] what about this ad? Advertisement proclaiming that font size adjustment on your computer screen can help prevent eye [...]
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