When we first launched Normal Modes, it was with the idea that everyday websites can take advantage of the many cost effective tools available online to measure the user experience.

One of the tools we have available is our simulated eye tracking heatmap analysis, which allows web developers to generate an image like this:

And, then perhaps compare it with one like this:

The great thing about these heatmaps is that they quantitatively identify which visual elements of a design attract the user’s attention, and which elements are in a “blind spot”. With this data, developers can quickly boost ad revenues or sales conversions by determining if users are seeing the ads or finding the “buy now” button.

Of course, a weakness of simulated eye tracking compared to conventional eye tracking is that it lacks the valuable feedback live test subjects provide. Without that qualitative element, it’s difficult to interpret the results. You need an expert user experience analysis to bridge that gap.

At Normal Modes we pair quantitative data with qualitative information to produce simulated eye tracking heatmap analysis that captures a more complete snapshot of what’s happening on a particular web page. Here’s a sample of a final report:

So, if you want to know what your customers see when they come to your website — objective quantitative data paired with more subjective qualitative data — we can help with that.  Bonus:  Order now through October 31, 2009 and enter the discount code ECAMP to save an extra 10%.