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There is, of course, a certain measure of humility required for designers to open themselves to incorporating the user experience into the design process and to engage in usability testing. For so many years the predominant culture in these groups was that web design was a “creative” art, and as
Normal Modes is a user experience and usability testing company based in Texas. Normal Modes creates and fixes websites, software, and related experiences; conducts usability testing on mission critical website and software applications; and evangelizes the customer experience in our training programs.