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It’s about the user experience.

There is, of course, a certain measure of humility required for designers to open themselves to incorporating the user experience into the design process and to engage in usability testing. For so many years the predominant culture in these groups was that web design was a “creative” art, and as in the manner of all true artistes, judgment of art best resided with the “experts.”

I’m guest blogging over at StartUp Houston about old skool ideas about web design and more modern approaches that take things like, I don’t know, the CUSTOMER consideration. Revolutionary bits, along with 3 ways to incorporate the user experience and usability testing into your website over at Start Up Houston.

(Thanks guys!)

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