An Analogy
Let’s say you’re new to Houston and you need a place to live. You’re in Texas, so you don’t want any old house – you want a ranch. A palatial homestead that’s guaranteed to be the envy of all your friends and family.
A plot of land secured, you head on over to Home Depot to assemble the materials to build this Texas oasis yourself. Architects? Overrated design snobs! Building contractors? What do they know that you can’t figure out for yourself!
At Home Depot, you buy a bunch of lumber in various shapes and sizes, a few fixtures that are all the rage today, and a whole host of azaleas that are on sale. Everyone else in Houston has azaleas, and you’ll keep these alive in their containers for the next few months while you build.
Back at the ranch, you pile everything up in the middle of your plot of land. Free from the shackles of architectural plans and city code focused building contractors, you can get started building right away. You nail together a few 2x4s, pull a tarp over it for now (it’s gotten too late in the day for walls or a roof), and declare the place home.
Six months later, you’re still living under the same tarp covered 2x4s, your fixtures are dated, and your azaleas are dead. And you don’t understand why your family doesn’t want to live there and your friends never visit. Can’t they see how great it is?
How many websites are built the exact same way? Way, way too many.
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