Anyone who’s flown halfway around the world in a uncomfortable airline seat will appreciate this. What’s the difference between a regular, everyday seat and a regular, everyday seat that makes people giggle, giddy with excitement? Inspired Design Is Essential, and All Too Rare (WSJ)

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Good website usability isn’t just about thoughtful UI and dazzling design. It’s also about engaging copy writing. 10 Secrets to More Magnetic Copy (Copyblogger)

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Can giving users what they ask for have unforeseen adverse effects? You betcha. A usability study for Google found that the a 1/2 second delay and returning more search results – a feature users had asked for – decreased site traffic and revenue by 20%. So much for giving users what they asked for. (via Kottke. Thanks, G)

Incidentally, they solved the problem by not making people wait. But I wonder if there was a threshold at which they could offer MORE results like users requested, without adversely effecting traffic and revenue. Pinpointing THAT would be fun.