This Week In UX: Nov. 30-Dec. 4
Anyone who’s flown halfway around the world in a uncomfortable airline seat will appreciate this. What’s the difference between a regular, everyday seat and a regular, everyday seat that makes people giggle, giddy with excitement? Inspired Design Is Essential, and All Too Rare (WSJ)
Good website usability isn’t just about thoughtful UI and dazzling design. It’s also about engaging copy writing. 10 Secrets to More Magnetic Copy (Copyblogger)
Can giving users what they ask for have unforeseen adverse effects? You betcha. A usability study for Google found that the a 1/2 second delay and returning more search results – a feature users had asked for – decreased site traffic and revenue by 20%. So much for giving users what they asked for. (via Kottke. Thanks, G)
Incidentally, they solved the problem by not making people wait. But I wonder if there was a threshold at which they could offer MORE results like users requested, without adversely effecting traffic and revenue. Pinpointing THAT would be fun.