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Archive for December, 2010

Twitter Weekly Updates for 2010-12-26

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Twitter Weekly Updates for 2010-12-19

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Five great 404 pages and 3 important tips when creating one


404 pages have long been the bane of anyone using the internet. We often find ourselves on a 404 page because other sites link to pages that no longer exist. The default messaging from the originating site then, must give the user something to explain the lack of… read more

Twitter Weekly Updates for 2010-12-12

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Crafting commercials to meet a company’s position in the market

On January 8th, 1982, AT&T lost the natural monopoly on phone service it had enjoyed for just over 100 years in the United States. Along with the judgment by the US Department of Justice came the spinoff of multiple “Baby Bells” which then became autonomous regional phone companies. Today we… read more

Marketing to the generations

Dan Coates recently wrote a great article on the segments and shifts in generations within the consumer market. According to the work of Howe and Strauss, there are six current generations in the United States:

  1. The GI Generation (or the Greatest Generation, if you are Tom Brokow)

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