UX, Usability Testing, & Website Coaching
From the monthly archives:
At Normal Modes, we believe good business is a good user experience. We help businesses increase revenues and reduce costs by creating user-centered designs for websites (and other software). We also conduct usability testing on existing websites, using a variety of methods including eye tracking. Our work makes customer interactions with these products and services [...]
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On December 23, 2009, Normal Modes officially celebrated our 6 month anniversary. (Still true, but irrelevant.) On June 23, 2010, Normal Modes officially celebrated our 1 year anniversary. Whew! We made it!
We originally intended to mark our 6 month anniversary with a series of posts about lessons we’d learned. We wanted to mark the important [...]
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The other day I was grabbing a salad and some spring rolls for lunch at an upscale grocery store in Houston. I used my debit card to pay, which is an almost daily exercise for most of us. Entering my PIN and clicking through the screens is such an ingrained habit for me that I [...]
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When I first dipped my toes into the pool of web design in early 1996, design tools sure were different. Designing in Photoshop 3 and 4 was tedious! Type rasterized immediately. Drop shadows and bevels were miraculous feats of lighting effects. I maintained a thick notebook full of design notes about fonts, effects, filters — [...]
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A recent TechCrunch article reported that Google is offering $75 in American Express gift checks to participate in a 60-minute usability test of features being developed for Blogger, its blog creation site that competes with WordPress. Google is looking for participants who are 18 years of age or older, own a Windows PC, are willing [...]
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Normal Modes is growing, and I’m yet another new employee. I’m Libby, the new user experience designer, and I’m old-school.
I’ve been working in web design since I graduated in December ‘95. Back then, my university offered only HTML and CGI classes, which I shunned. I was an English major! Why the heck would I need [...]
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