From the category archives:

Usability

The other day I was grabbing a salad and some spring rolls for lunch at an upscale grocery store in Houston. I used my debit card to pay, which is an almost daily exercise for most of us. Entering my PIN and clicking through the screens is such an ingrained habit for me that I [...]

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Not Just Any User

by sara on June 8, 2010

in Usability

A recent TechCrunch article reported that Google is offering $75 in American Express gift checks to participate in a 60-minute usability test of features being developed for Blogger, its blog creation site that competes with WordPress.  Google is looking for participants who are 18 years of age or older, own a Windows PC, are willing [...]

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Let me introduce myself since I’m new to Normal Modes and hence to the blog.  My name is Sara and I’m a User Experience Consultant.  My background is in Computer Science and I specialized in Human-Computer Interaction for my Master’s degree.
What I particularly enjoyed studying while in graduate school was cognition and the physical limitations [...]

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Last week I had the honor to be a speaker at the Mom 2.0 Summit. The conference was fabulous – great ladies who were kind and supportive of each other, nice panels where everyone shared experiences, and the hotel – Wow! Four Seasons all the way!
Here’s the slideshow we used to get the [...]

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Over the past month I’ve toiled away on a special project:  a gallery of 51 simulated eye tracking heatmaps featuring the homepages of popular websites.  The heatmaps cover a variety of industries including travel, consumer retail, media, government & politics, a catchall category of “other,” and finally a few categorized as “fun.” (More information about [...]

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I type wicked fast. My fingers sometimes bang away at the keys at a rate faster than I can think.  But for all my mad typing skizzles, I’m a horrible speller.  And for all my speed, I’m hampered by habitual use of the delete/backspace key.  I’ve used it probably seven times in this sentence alone. [...]

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