What the People Want – the GOP and Voter’s Experience with Campaign Websites

Investigating the Voter Experience with Republican Candidate Websites

One year from today voters will hit the polls to elect our next president. While the GOP field is still undecided, we wanted to take a look at the campaign websites to evaluate how usable they are for potential voters and if… read more

10 Essential Books for Learning About User Experience & Usability

There are a lot of folks out there trying to make the leap from a traditional development model, to a model that incorporates the user experience into the development lifecycle.  We hear from everyone from well-respected Fortune 500 companies struggling with how to turn the ship around to smaller organizations… read more

You’ve got opinions. We’ve got gift cards. (Plus, a giveaway!)

At Normal Modes, we believe people like you have opinions that are worthy of compensation. Any chance you’d consider joining our national database of usability testing participants? It’s easy: You tell us what you think of a website or software application, and we give you cash or… read more

Usability in Electronic Medical Records

A good friend sent me a post, Looking For a Game-Changer in Electronic Medical Records, from The Wall Street Journal‘s health blog. The gist of the article was this: Electronic Medical Records (EMR) don’t necessarily “boost hospital quality measures.” In other words, EMRs don’t always mean more productive doctors and… read more

Why “Throwing the Baby Out with the Bath” Can Be a Good Thing

A few weeks ago in the New York Times there was an article about a new “keyboard” for entering text into a mobile phone.  The premise of the project is, “What if there never had been a standard keyboard?  How would I enter text into a mobile device?”  The solution… read more

Thinking Outside the “Box”

I came across a video on Core77 that features a very cool demonstration of a folding trunk organizer. This product folds, reconfigures and assembles in a variety of ways so each user’s individual needs are met.

For me, the trunk organizer serves as a metaphor for user… read more