UX, Usability Testing, & Website Coaching
From the category archives:
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The other day I was grabbing a salad and some spring rolls for lunch at an upscale grocery store in Houston. I used my debit card to pay, which is an almost daily exercise for most of us. Entering my [...]
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Let me introduce myself since I’m new to Normal Modes and hence to the blog. My name is Sara and I’m a User Experience Consultant. My background is in Computer Science and I specialized in Human-Computer Interaction for my Master’s degree.
What I particularly enjoyed studying while in graduate school was cognition and the physical limitations [...]
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Senior User Experience (UX) Designer
At Normal Modes, we believe good business is a good user experience. We help businesses increase revenues and reduce costs by creating user-centered websites that are straightforward and easy-to use for customers. We specialize in high-profile, data-driven websites.
Normal Modes is a small startup, but we’re profitable and growing quickly. Our clients [...]
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Last week I had the honor to be a speaker at the Mom 2.0 Summit. The conference was fabulous – great ladies who were kind and supportive of each other, nice panels where everyone shared experiences, and the hotel – Wow! Four Seasons all the way!
Here’s the slideshow we used to get the [...]
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Ran across a few great design patterns resources this week that I want to share with everyone. They give me something to refer to when I’m doing wireframes, and sometimes I share them with clients when we’re trying to determine how to display content that’ll be most pleasing to their audience. Please enjoy!
From the “Designing [...]
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Over the past month I’ve toiled away on a special project: a gallery of 51 simulated eye tracking heatmaps featuring the homepages of popular websites. The heatmaps cover a variety of industries including travel, consumer retail, media, government & politics, a catchall category of “other,” and finally a few categorized as “fun.” (More information about [...]
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