UX, Usability Testing, & Website Coaching
From the category archives:
Last week I had the honor to be a speaker at the Mom 2.0 Summit. The conference was fabulous – great ladies who were kind and supportive of each other, nice panels where everyone shared experiences, and the hotel – Wow! Four Seasons all the way!
Here’s the slideshow we used to get the [...]
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Ran across a few great design patterns resources this week that I want to share with everyone. They give me something to refer to when I’m doing wireframes, and sometimes I share them with clients when we’re trying to determine how to display content that’ll be most pleasing to their audience. Please enjoy!
From the “Designing [...]
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Over the past month I’ve toiled away on a special project: a gallery of 51 simulated eye tracking heatmaps featuring the homepages of popular websites. The heatmaps cover a variety of industries including travel, consumer retail, media, government & politics, a catchall category of “other,” and finally a few categorized as “fun.” (More information about [...]
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I type wicked fast. My fingers sometimes bang away at the keys at a rate faster than I can think. But for all my mad typing skizzles, I’m a horrible speller. And for all my speed, I’m hampered by habitual use of the delete/backspace key. I’ve used it probably seven times in this sentence alone. [...]
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When we first launched Normal Modes, it was with the idea that everyday websites can take advantage of the many cost effective tools available online to measure the user experience.
One of the tools we have available is our simulated eye tracking heatmap analysis, which allows web developers to generate an image like this:
And, then perhaps [...]
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Too many companies create an online presence without really understanding what it is that their customer wants. They have an “if we build it they will come” attitude, and then they’re disappointed when customers don’t flock to their site.
The problem, of course, is inadequate planning. Among the questions they don’t ask themselves:
• What customer need [...]
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