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Ran across a few great design patterns resources this week that I want to share with everyone. They give me something to refer to when I’m doing wireframes, and sometimes I share them with clients when we’re trying to determine how to display content that’ll be most pleasing to their… read more
Over the past month I’ve toiled away on a special project: a gallery of 51 simulated eye tracking heatmaps featuring the homepages of popular websites. The heatmaps cover a variety of industries including travel, consumer retail, media, government &… read more
I type wicked fast. My fingers sometimes bang away at the keys at a rate faster than I can think. But for all my mad typing skizzles, I’m a horrible speller. And for all my speed, I’m hampered by habitual use of the delete/backspace key. I’ve used it probably seven… read more
When we first launched Normal Modes, it was with the idea that everyday websites can take advantage of the many cost effective tools available online to measure the user experience.
One of the tools we have available is our simulated eye tracking heatmap analysis, which allows web developers to generate… read more
Too many companies create an online presence without really understanding what it is that their customer wants. They have an “if we build it they will come” attitude, and then they’re disappointed when customers don’t flock to their site.
The problem, of course, is inadequate planning. Among the questions… read more
Fresh eyes for your website.
You need someone to bounce ideas off. Someone outside your organization. A person with experience to validate assumptions, provide a new perspective, and re-invigorate web efforts.
Someone who won’t cost a fortune. This is no bull market, so you need honest feedback with measurable results… read more
Normal Modes is a user experience and usability testing company based in Texas. Normal Modes creates and fixes websites, software, and related experiences; conducts usability testing on mission critical website and software applications; and evangelizes the customer experience in our training programs.