Keep your users’ eyes on the prize

1 June 2010

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Let me introduce myself since I’m new to Normal Modes and hence to the blog.  My name is Sara and I’m a User Experience Consultant.  My background is in Computer Science and I specialized in Human-Computer Interaction for my Master’s [...]

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Hooray – We’re Growing. Normal Modes is Hiring!

8 April 2010

Senior User Experience (UX) Designer
At Normal Modes, we believe good business is a good user experience. We help businesses increase revenues and reduce costs by creating user-centered websites that are straightforward and easy-to use for customers. We specialize in high-profile, data-driven websites.
Normal Modes is a small startup, but we’re profitable and growing quickly. Our clients [...]

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Classic Playboy And Contemporary Web Design

24 March 2010

Playboy Magazine’s “What Sort Of Man Reads Playboy” advertisements from the 1960s and 1970s illustrate continuities and discontinuities between pre-internet and contemporary copywriting and design.
Before the Internet, as now, images accomplished most of the work. Playboy’s advertisements relied on a striking photograph to attract and keep the attention of the reader. On the other hand, [...]

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Consider the User Experience & Usability of Your Website – from the Mom 2.0 Summit

26 February 2010

Last week I had the honor to be a speaker at the Mom 2.0 Summit. The conference was fabulous – great ladies who were kind and supportive of each other, nice panels where everyone shared experiences, and the hotel – Wow! Four Seasons all the way!
Here’s the slideshow we used to get the [...]

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UX Patterns Resources

26 February 2010

Ran across a few great design patterns resources this week that I want to share with everyone.  They give me something to refer to when I’m doing wireframes, and sometimes I share them with clients when we’re trying to determine how to display content that’ll be most pleasing to their audience.  Please enjoy!
From the “Designing [...]

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Mom 2.0 Summit

18 February 2010

Angela Randall, President of Normal Modes, will appear at the Mom 2.0 Summit on Friday, 19 February 2010. She will speak in the 1:15-2:15 PM breakout session, Product Track: Consider the User Experience & Usability of Your Website, about User Experience (UX).

The event will be at:
Four Seasons Downtown Houston > Google Map
1300 Lamar Street
Houston, [...]

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