Eye Tracking Heatmaps with UX Review
At Normal Modes, we produce simulated eye tracking heatmaps like the ones in these galleries. To see a slide show of heatmaps for 4 to 12 websites, click on an industry thumbnail. (To exit, just click on the image.)
Cool, huh?
What do your customers see?
It's one thing to have an opinion of what customers think of your website. But you're in a much better situation when you've got data to back up subjective opinion.
Our thoughtful analysis identifies the features of your site that attract customers' attention and suggests improvements that will eliminate barriers to conversion.
Pairing simulated eye tracking heatmaps with expert analysis, Normal Modes provides clients with actionable recommendations at a fr action of the cost of traditional eye tracking studies, which often run from $30k to $50k. Because our analysis is so affordable, we encourage clients benchmark their site heatmaps against those of their competitors.
About Heatmaps
Heatmaps identify the areas of a webpage that receive attention. With this information we can:
- Identify process bottlenecks and opportunities to improve conversion
- Improve the layout of a webpage to create more effective calls to action, better advertiser ROI, and stronger brand awareness
- Measure the visual appeal of a website
- Prioritize website changes by their potential for revenue generation and cost saving.
