About Simulated Eye Tracking Heatmaps
How to Interpret Heatmap Data
- Color & Intensity - More intense color equals more interest in the area. Scaled from blue (weak) to red (strong).
- Hotspot Number Order -The numbers next to the circles represent the order in which the eyes move over the page.
- Gaze Saccades - Yellows lines represent the movements of the eyes between hotspots.
If there is no color in an area, that area of the page is not attracting the user's interest.
How does it work?
Over three decades of neuroscience research allow a computer model to predict what your users see.
Simulated eye tracking heatmaps are composed of several algorithms from neuroscience studies of natural vision processing, feature integration theory, salience, visual attention, eye-tracking sessions, perception and cognition of humans.
Some of the primitive features that are analyzed in the image include:
FAQ
How accurate is this?
Any scientist knows computer models can be flawed, and our software is no different. In comparison tests with live user eye tracking studies, simulated eye tracking detected over 75% of the high ROI changes found with eye and mouse tracking. In our own experience, the results of simulated eye tracking are remarkably similar to results we've found with live user eye tracking.
The major advantage simulated eye tracking heatmaps have over traditional methods is cost. We're able to produce heatmaps at a fraction of the cost of traditional eye tracking studies. And in order to provide the highest ROI to our customers we pair our heatmaps with expert analysis for immediate and actionable results.
Do these heatmaps also factor in mouse tracking or mouse clicks?
No, but there is other software we can help you with for tracking mouse click intensity. Please contact us for more information.
Why do you suggest we use "benchmark" websites?
It's nice to have one or two websites you regularly visit as a barometer of accuracy and perspective so you get the most value out of heatmap analysis. Of course, it's not necessary — pick any URLs you want with our custom packages.
