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Heatmap Analysis

Continental Airlines Eye Tracking Heat Map
United Airlines Eye Tracking Heat Map
Southwest Airlines Eye Tracking Heat Map


What do your customers see?

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Sample Heatmap Analysis

It's one thing to provide an opinion of what customers think of your website. But it's a whole new world when you've got data to back up subjective opinion.

Pairing simulated eye tracking heatmaps with expert analysis, Normal Modes provides clients with fast results at a fraction of the cost of traditional eye tracking studies which often run from $30k to $50k. And because our analysis is so affordable, we encourage clients to order heatmaps of their competitors' sites to benchmark against.

Our thoughtful analysis is meant to identify what features of your site attract customers' attention and eliminate barriers to conversion.

About Heatmaps

Heatmaps identify the areas of a website that receive attention. With this information we can:

  • Identify process bottlenecks in the website and opportunities to improve conversion
  • Improve the layout of a webpage with more effective calls to action, increased advertiser ROI, and stronger brand awareness
  • Measure the visual appeal of a website
  • Prioritize changes to the website by their revenue generating and cost saving potential.

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Heatmap Analysis

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