Reports

Usability Testing

What the People Want - Political Candidate Website Usability Study

What the People Want

A Political Candidate Website Usability Study

Head-to-head competitions between GOP candidate websites show that campaigns too frequently place campaign objectives ahead of voter needs. Competition experiments, using 15 undecided voters, found that the websites of Michele Bachman and Hermann Cain were the most effective at influencing voters. Surprisingly, the website of GOP front-runner, Mitt Romney, was one of the worst.
The Skinny on Celebrity Spokeslosers - Weight Loss Website Usability Study

The Skinny on Celebrity Spokeslosers

A Weight Loss Website Usability Study

We didn't set out to investigate the effectiveness of celebrity endorsements of weight loss companies. What we wanted to know was to what extent do weight-loss websites help users get started with their perennial New Years resolution to lose weight.

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