Branding & Positioning

If your brand were a person, who would it be? Is your brand more:

  • Lady Gaga (avant-garde, outrageous, populist and bleeding edge)or Duchess Catherine (classic, conservative and aloof)?
  • Tina Fey (smart and sassy) or Paula Abdul (nice and sexy)?
  • Charlie Sheen or John Cryer (no explanation needed)?

Just as we must know ourselves in order to make good decisions in life, a product must know its identity too. What messages resonate with the product? What does it stand for? Is it high-end, cheap, or somewhere in between? The subtle art of branding gives your creation an identity.

What we offer.

  • Now that you have a more usable website or application – let your users know!
  • Research will allow you to know what your competitors are doing and position your company in a way that will gain market share.
  • Rest easy knowing that your product or service is correctly positioned for those most likely to be looking for it.

Normal Modes doesn't just brainstorm a brand identity. We develop personas based on a thorough understanding of your target audience's wants, needs and motivations that guide your brand positioning toward the demographic that is already looking for it!

Branding & Positioning Results

Our branding and positioning initiatives align your business objectives with your target audience's needs and motivations to create all the assets you need to brand your product.

  • Tagline
  • Value proposition messaging for your target audience, based on the personas of your primary and secondary target audience
  • Keywords for content, based on market research & competitive analysis
  • Moodboard detailing fonts, color palette, and inspiration images that'll be used in the final website

If you want to create an informed brand identity and the messaging to support it, contact us for more information about how branding and positioning can help your experience strategy.