Market Research & Competitive Analysis

A competitive analysis gives you an unbiased view of your competition by comparing the functionality of your website to that of your competitors. A competitive analysis can help you save you both time and money by identifying areas of your website that need immediate improvement.

At Normal Modes, our competitive analyses are delivered hand-in-hand with our research-based heuristic evaluations or our more comprehensive website evaluations.

What are the advantages of a competitive analysis?

Identifying what your competitors' sites do well gives you a head start when designing a website. With a good understanding of the competition facing your company, you'll be able to spot and exploit opportunities. Our competitive analyses can help you answer questions such as:

• Who is your competition?
• What gaps in your offering are being filled by your competitors?
• How do your competitors offerings compare to yours?
• What are the strengths of your competitors' websites?
• What are the weaknesses of your competitors'' websites?
• What are the strategies used by each competitor to achieve their objectives.
• How can you differentiate your user experience to create a competitive advantage?

Let us help you decide

Unsure if market research and competitive analysis will help your company achieve business objectives while creating a great experience. Let our strategy experts help you decide.

Contact us for more information how we can help your company identify gaps in opportunity and differentiate you from your competitors.