Usability Testing

Know what your users actually think—not what someone thinks they think!

Everyone has an opinion but, when it comes to your website's functionality, nobody's opinion is more important, or more valuable, than that of your users.

Usability testing is crucial to your website's success because it helps to ensure that your website's users can easily accomplish their goals. Usability testing takes the guesswork out of website design helps you answer questions like the following:

  • Do users like your website?
  • Are there parts of your website that users find frustrating?
  • Are there parts of your website that are slowing users down?
  • Where do users make the most mistakes on your website?
  • Are users leaving because they cannot find what they're looking for?
  • How could your website better accomplish your business objectives?

Remember: You and/or your design team do not represent your users. Without usability testing the best you can do is make educated guesses—and the web is overflowing with example of websites that got it wrong!

Our team at Normal Modes has the expertise needed to connect with your users and translate their behaviors into objective, actionable goals and design requirements.

Some of the methods we use to assess usability include:

We can also help put together a strategy using:

  • Persona Development
  • Market Research & Competitive Analysis

When should you consider usability testing?

In short, the answer is now—without usability testing you can never be sure that your website meets the needs and desires of your users. However, usability testing is most effective, both financially and practically, when incorporated early in the design cycle.

What if I already have a website?

No website is perfect and any usability testing is better than none at all. No matter where you are in the design cycle—from concept art to a finished product—our specialists here at Normal Modes can design a usability test that will provide you with useful actionable insight from your users.

We've got the lab. We've got users.

Our goal is to get you prioritized, actionable answers that'll help your business achieve its objectives while creating an experience your customers will love.

Our state-of-the-art usability lab offers works both for traditional usability testing as well as remote usability testing & in the U.S. or anywhere in the world. We can even handle test recruiting using our extensive test volunteer database, or by recruiting from a list of list of customers your provide. Either way, we want to make sure we end up with the right users to get the data we need to make the project successful.

How can we help you with usability testing?

Still not sure what you need? Ready to get started down the path of great usability on your website? Our team of usability specialists can help you identify your users and decide what kind of usability testing will get you the best results.

Contact us today for more information about how usability testing can help you increase customer satisfaction, while reducing costs and meeting business objectives.