RESEARCH & TESTING METHODS
Our mixed-methods approach allows us to match study objectives and participant demographics with the right approach to gather the data.
We can help you understand user behaviors, needs, and motivations. We employ the latest observational and measurement techniques to make sure you get the answers you need.
Are your users getting lost in navigation menus or under utilizing features? Card sorting can uncover how your users think about the structure of your content.
We can capture user behaviors and performance metrics without users even knowing we're there!
Remote Usability Testing
Are you a global enterprise or do you have a distributed customer base? We can facilitate remote user testing sessions for most electronic platforms.
Have you lost track of your content over the years? A content audit can help you organize your content and plan a content strategy going forward.
Are you in the planning or design stages of product development and want to get user feedback? We can provide timely and actionable user feedback to help you avoid costly post-production redesigns. Are you getting ready for product launch? Whether you're facing regulatory approvals or need pre-launch user data we can provide timely and actionable user-based evaluations.
Don't have the time or budget for in-person user research? Let our seasoned experts perform a professional evaluation of your system against dozens of industry and government guidelines.
Generative User Research
Do you want to improve your user experience but don't know where to begin? Generative user research can help you figure out where to begin.
Do you need to understand your users in their natural environment? Our ethnographic researchers can help you understand your users' needs and desires outside of the sterile laboratory environment.
Do you want to understand how your users use your product or service in the field? Contextual inquiry can generate insights into actual product use that traditional usability testing can miss.
Do you suspect your UX is over burdening users? Our trained professionals can assess the workload your UX places on users.
Do you need to know how your users will accomplish a task? Whether hierarchical or cognitively based, our user experience experts can systematically map and approximate the detailed task requirements present in your individual work flow elements.