User Experience Design & Development

We identify opportunities to increase revenues, cut costs, and generate goodwill with customers—even in a difficult economic environment. Our goal is to make the experience of interacting with your website enjoyable for the customer so that you can accomplish your business objectives. Everyone wins.

Using the same user-centered design philosophy we advocate in our website evaluations, usability testing and experience strategy engagements, we can create a solution for you. Whether it's a complete application redesign, website redesign, a new customer portal, or just some user experience tweaks here and there, our team of user experience experts can create a great solution that meets your business goals.

Our Process

Our end-to-end user experience (UX) design based on task analysis incorporates best practices from user-centered design throughout the process. Equal parts agile and waterfall, the process is designed to produce high quality project results while maintaining a high level of efficiency.

Discovery - The project "action" plan

Project discovery is learning - about your company, business objectives, existing solutions and technical capabilities, and customers. We want to learn everything we can.

With that information in hand, we'll create the project action plan, the project requirements.

Sitemap – A listing of all the content on your website

Project discovery is learning - about your company, business objectives, existing solutions and technical capabilities, and customers. We want to learn everything we can.

With that information in hand, we'll create the project action plan, the project requirements.

Wireframes – Like the your home's blueprints

Wireframes, which are the product of user interface (UI) design and information architecture, are your website's blue prints. Your home's blue prints detail where the refrigerator is in relation to the sink and stove; how many bedrooms there are as well as their location; and the relative size and placement of all the rooms of your home.

Similarly, your website's wireframes detail where the navigation rests in relation to the logo and page content; a comprehensive plan for how your users will complete processes; and a relative hierarchy for how information will be prioritized.

Equal parts strategy, critical thinking, and good design, wireframes detail an number of user experience considerations:

• Structure – Information Architecture (IA) Reorganizations
• Functionality – Interaction Design
• Intuitiveness – Information Design

Once discounted as an unnecessary step, today teams find that developing wireframes speeds overall development time by avoiding endless discussions mired on colors. More importantly, wireframes serve an important role in preserving the user experience and ensuring functionality at the end of the visual design phase.

Visual Design – Aesthetics

Visual design factors in branding, typography, colors, and images - the combined aesthetic - that enhances the user experience by making the site visually appealing. Visual design should unify the site's appearance with the company's brand and persona. Visual design should also build upon the UI wireframe to create clear visual hierarchy, prioritize content, and and enhance the user experience.

The importance of quality visual design cannot be underestimated. We often find that visual design contributes heavily to user perceptions of legitimacy and brand loyalty.

Content

Content inventory and development is woven through the entire user experience lifecycle. Your company's voice - from branding and positioning to error messaging - is another critical element to a project's success.

We do user experience right.

The only way to really guarantee great user experiences is to do it right. We take pride in creating experiences your users will love.

Contact us today for more information about how great user experience design can help your website meet business objectives and help your customers. Good business really is a good user experience.