Why should you consider video for your website?

Visually demonstrate complex content. Enhance your brand. And convert your visitors to new customers.

When you need to explain your product or service to a new customer, sometimes static content isn't enough.

Prospective customers look to your website as a core resource to explain and support your offering. A visitor is most likely on your site because they are already considering your products or services. A compelling overview of your value proposition or a visual demo of your product can help seal the deal, turning site visitors into customers or leads.

And sometimes the video can be the product, like online classes or tutorials. If that's the case, every video is an opportunity to drive loyalty and additional business.

When should you use video (and when shouldn't you?)

Videos can be used in both strategic and tactical ways on your website, but it's not necessarily the right fit everywhere. A video plan needs to consider your target audience and your business plan on a detailed level.

• What is the purpose of the video?
• Who do you anticipate speaking to with your production?
• What part of your sales cycle will the video support?
• How would a video fit into your overall site experience and marketing plan?

If any of these questions don't have an answer, then you probably don't need a video on your site yet.

We can help you decide

Normal Modes will work with you, considering the full context of your business and customer needs to help you determine if video content is a good fit for your site. And if it is a good fit, we can work in-house or with our network of established production resources to produce the right video content for your site.