Website Strategic Evaluations

When you know your website needs improvement, where do you begin? How do you prioritize what needs to be done for the best ROI?

Maybe you're overwhelmed with the enormity of the problem. Perhaps your organization isn't sure about the best way to prioritize website changes to get the biggest return on investment. Most often, we find companies just want someone to objectively assess where their web efforts now stand and map a path toward a prosperous future.

Then a website evaluation is in order.

The Disciplines of User Experience

Source: Dan Saffer

Website evaluations look at all the elements of your website's user experience - not just the design or the code, but the whole big picture.

Website reviews are a quick, cost-effective, means of determining your website's strengths and weaknesses. On the usability side, we check for conformity to industry standards, established usability principles, and known human limitations. On the user experience side, we look to see if the end user's needs, abilities, and motivations are being met. From the business perspective, we investigate whether the website meets your company's business objectives. If not, we provide specific recommendations for how to best resolve issues and move forward based on the company's technical infrastructure.

The final report provides prioritized, actionable data about how to improve a website while decreasing costs and improving revenues.

Best of all, website evaluations can be done anywhere in the design process.

Advantages of a Website Evaluation

  • Website evaluations are a fast, cost-effective means of determining your website's strengths and weaknesses.
  • Measuring success meeting business objectives, exploring technical infrastructure, and evaluating the user experience are all within the scope of a website evaluation.
  • When time is short, a website evaluation can help you prioritize what are likely to be the most meaningful changes to your website.
  • Checks conformity to industry standards, established usability principles, and known human limitations.
  • Can be done at any point in time - during initial business planning, during development, or on an existing website.
  • Website evaluations are a great first step to creating a great user experience for your customers - and they're good for the bottom line too!

Normal Modes's recommendations provided insight into Acuity for the customer's enjoyment and the business benefit. It was the combination of business savvy, thorough competitive analysis, and usability ideas that set them apart. This exposed several easy ways to immediately improve customer experience and major changes we could work on in the long term. We were even more impressed when all this was completed and delivered in under a month!

We've seen an increase in paid signups (but stable free signups) after the smoother in-line upgrade notifications. Also, support emails have decreased!
—Gavin Zuchlinski, Acuity Scheduling

The Report

Case Studies

Sample Website Evaluation

Each website has its own set of issues (and none are immune.) Some of the most common we see are:

We customize each website review to fit our clients needs. While no two documents are the same, final reports often include several of the following:

  • Heuristic Evaluation
  • High-level Personas
  • Competitive analysis
  • Content audit
  • Sitemaps
  • Process flows
  • Information Architecture & Wireframes
  • Analytics Findings
  • AdWords Campaign Health Report
  • Prioritized list of bugs/errors and suggested improvements to the user experience
  • Strategic recommendations for user experience and usability moving forward, always considering time to market and the best return on investment

Website strategic evaluations are typically 50-90 pages, depending on scope, and delivered 3-weeks after kickoff during a 2-hour conference call with key stakeholders. (Everyone's invited and we encourage questions!)

Website evaluations start at $7500, with final pricing dependent upon scope.

All clients receive prioritized, actionable information about how to better improve their website.

 

Let us evaluate where you stand.

We'd love to chat about the challenges you're facing.

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