Part of the Lunch & Learn Webinar Series

The Skinny on Weight Loss
Website Usability

You can learn a lot about user experience design by studying how other websites, even in other industries, solve usability challenges.

How do you balance organizational objectives with users' wants, needs, and motivations? What influence does UX have on users' willingness to convert? Which design inconsistencies and usability problems cause users the most headaches?

Using data from our latest usability study "The Skinny on Celebrity Spokeslosers", Angela Schmeidel Randall, CXO of Normal Modes and lead researcher on this usability study, will teach you UX pitfalls and solutions that are common to any website or application.

Identify and avoid UX pitfalls common to any application

Why not learn from others' mistakes?

• See how users struggle with poorly designed navigation.
• Understand how poor UX generates avoidable support calls, increasing operating costs.

Discover new ways to effectively use video to explain ideas to your customers

Video can be a great way to explain new ideas.

• Learn the do's and don't's of video.
• Understand how video fits into the user's buying process.

Design for users from a variety of backgrounds

It can be a challenge to provide a consistently good UX to the general consumer.

• Account for demographic differences of your users in your designs.
• Create a UX that caters to your target demographic without alienating others.

If your development team is struggling to improve the UX of your website or application, you can't afford to miss this webinar.

About the Instructor

Angela is Normal Modes' founder and Chief eXperience Officer. She has more than 15 years of experience in user experience design and usability testing with complex, data-driven websites, applications, and IVR systems. On projects ranging from electronic healthcare records to commodity trading platforms to e-commerce systems for commercial and government use (including Continental Airlines online booking engine), she has designed numerous interfaces for desktop, web, and voice applications, and conducted usability tests using a variety of methods, including formal usability testing, A/B testing with paper prototypes, magnitude estimation, eye tracking and heuristic evaluations.