Day 1: User Experience Design

What You'll Learn

We'll focus on these practical essentials:

• Identify the characteristics of your users — their needs, fears and motivations
• Organize content into intuitive navigation structures
• Develop intuitive user experiences by using UX guidelines: clear, consistent, capable and nice.
• Calculate the ROI of UX

This workshop features videos from actual usability studies as well as extensive case study examples, to illustrate fact rather than opinion. We focus on practical skills that you can take back to your office and put to use right away. If you like our popular UX Tips, you'll LOVE this day.

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Agenda

Case Study Philosophy: The case study method employed for this workshop video clips from real usability studies for in-class discussion.

Part I: Discovery

• Why UX matters
• User-centered design process
• Heuristics (Exercise)
• Task analysis
• Personas (Exercise)

Part II: User Experience Design Principals

• Heuristics & common failure points: Clear, Consistent, Capable & Nice.
• Using design patterns, grids, & scalable CSS

Part IV: Research & Evaluation

• Techniques
• Communicating feedback

Phase V: Demonstrating Value

• Calculating ROI

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About the Instructor

Angela is Normal Modes' founder and Chief eXperience Officer. She has more than 15 years of experience in user experience design and usability testing with complex, data-driven websites, applications, and IVR systems. On projects ranging from electronic healthcare records to commodity trading platforms to e-commerce systems for commercial and government use (including Continental Airlines online booking engine), she has designed numerous interfaces for desktop, web, and voice applications, and conducted usability tests using a variety of methods, including formal usability testing, A/B testing with paper prototypes, magnitude estimation, eye tracking and heuristic evaluations.

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