Recent Blog Posts

• Alltop.com - September 2009
  Building the ability for users to fail gracefully and recover quickly creates a compassionate user experience and keeps customers engaged. Using an example from Alltop.com, Angela proposes 4 methods for handling email collection problems & recovery during new user registration. [+] VIEW BLOG POST

Recent Case Studies

• OPMOM - June 2009
  A difficult migration from ASP.NET to Drupal slow the growth of a once vibrant community of parents. Normal Modes review the website's functionality, user interface design including advertiser revenue models and opportunities to enhance the user experience. [+] VIEW OPMOM CASE STUDY
• Charles Schwab Mortgage Services - May 2009
  Loyal Charles Schwab customers and first time home buyers found the mortgage experience frustrating and slow. Normal Modes found an opportunity to develop a sample User Experience Review that shows what we do in a case study every home buyer can relate to. [+] VIEW CHARLES SCHWAB MORTAGE CASE STUDY

About Us

Normal Modes helps businesses increase revenues and reduce costs by simplifying their interactions with customers over the internet. Simple, easy-to-follow business processes increase conversion rates, lower support costs, and enhance brand image. We use the latest techniques in user experience strategy & usability inspection, including eye-tracking heatmap analysis, to identify "blind spots" and bottlenecks that lead to customer confusion. At Normal Modes, we believe good business is a good user experience. [+] MORE ABOUT NORMAL MODES